Performance marketing
Meta and Google Ads strategy, account structure, launches and daily optimization, with budget moved toward what is profitable.
- Media buying strategy
- Campaign build and optimization
- Creative testing frameworks
Ecommerce growth partner
Rusu Holdings
We help direct-to-consumer brands sell more online with paid media that scales, storefronts that convert and creative that earns the click.
Services
What we do
Hire us for one part of the funnel or for all of it. Every engagement is measured against revenue and margin.
Conversion rate optimization
Product pages, offers, bundles and cart flows rebuilt around what customers need to see before they buy.
- CRO audits and test roadmaps
- Offer and bundle structure
- Average order value and upsells
Shopify design and development
New stores, redesigns and multi-market Shopify Plus storefronts, built in Liquid and kept fast.
- Store design and configuration
- Theme development
- Multi-market storefronts
Funnels and landing pages
Advertorials, listicles, sales pages and post-purchase offers that carry the promise of the ad all the way to checkout.
- Advertorials and listicles
- Sales and product pages
- Checkout and upsell flows
Creative production
Video and static ads for paid social: creator-style concepts, AI-assisted production and localized versions for new markets.
- UGC-style video ads
- Static ad sets
- Localization for new markets
Analytics and automation
Tracking you can trust and workflows that run on their own, so decisions come from clean numbers.
- GA4, GTM and pixel setup
- Attribution and reporting
- AI workflow automation
Engagements
How we work together
Three ways to engage, depending on how much of the work your team wants to keep in-house.
Billed monthly
Growth retainer
Ongoing marketing consulting, media buying strategy, campaign optimization and performance advisory for brands that want a senior operator on call.
Fixed fee
Projects
A store build, funnel, CRO sprint or tracking setup with an agreed scope, timeline and price.
Hourly or daily
Advisory
Audits and strategy sessions for founders and in-house teams who run execution themselves.
Approach
From audit to scale
- 01
Audit
We review your ads, store, offer and data to find where revenue is leaking.
- 02
Plan
You get a prioritized roadmap with the expected impact of each change.
- 03
Build
We ship the campaigns, pages, creative and tracking.
- 04
Measure
Weekly reporting on revenue, conversion rate and acquisition cost, then the next round of improvements.
Work
Selected projects
A few recent engagements. Client names are withheld.
Shopify PlusCROUX
Multi-market footwear group
Storefront overhaul across three regional brand sites: page layout testing, copy, upsell funnels and offer presentation, coordinated with paid media so ads and landing pages told the same story.
Conversion rate~2% → 3.4%
Average order value€50–55 → €60–65
Figures after the full website overhaul.
Sales pagesCopy
Supplement and fitness brand
Sales pages for a flagship supplement and a gym membership offer, structured to answer objections and move visitors to purchase.
Store designEcommerce
Specialty nutrition retailer
Online store design and configuration for a specialty nutrition retailer.
WebflowConfigurator
Industrial steel manufacturer
Custom product configurator with ordering logic and a product database, so buyers can specify steel beams online.
Company
The company
Rusu Holdings LLC is a Wyoming limited liability company providing ecommerce growth services to direct-to-consumer brands.
We work hands-on with founders and in-house teams, from the first audit to the weekly numbers.
- Legal name
- Rusu Holdings LLC
- Entity
- Limited liability company, Wyoming, USA
- Business
- Ecommerce growth and marketing services
- Registered address
- 30 N Gould St, Ste R
Sheridan, WY 82801
United States